• The Value of Trade Shows Increases with a Plan

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    Business–to–business marketers invest more money on trade shows than any other marketing medium. This is because trade shows give greater access and have greater influence on buyers in ways that cannot be replicated in any other environment. The Center for Exhibition Industry Research (CEIR) revealed the following about trade shows:… Read More

  • 20 Tips & Tricks for Trade Show Success

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    20 Tips and Tricks for Trade Show Success Before the Show: Plan Ahead:  Start with a strategy for bringing in visitors to the trade show, attracting prospects to your exhibit, delivering your marketing message, collecting names, and getting a return on your investment of time and money.  Read More by… Read More

  • A Business Coach – What’s in it for YOU?

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    Many business owners think a business coach is not for them. But then, most new business owners fail. The attrition figures are scary. One third will go bust in the first 2 years, half within 5 and two-thirds within 10 years. You know the very definition of business coaching? It… Read More